The World Wide Web has leveled the playing field for small businesses. With some strategic planning and small business SEO, you can challenge the big guns and come out on top. For this, a small business needs focussed marketing strategies that prioritize its specific needs. However, lack of funds and need for exposure often hinder the process. This is exactly what makes SEO the ideal choice. In other words, small business SEO equals big gains in small budgets.
If you’ve heard of small business SEO, chances are, you’ve heard the phrase ‘content is king’. Cliched though it is, it still rings true. However, many small businesses misinterpret it to think more content= more views=more traffic. They make the cardinal mistake of creating mundane content in large numbers. This is where SEO steps in. It helps optimize content and add value to it, thereby increasing the website’s visibility and rankings.
Why small businesses need smart SEO
As a small business, you may not have big monies to spend. Paid advertising and marketing à la the big guns may not be a choice for you. What you need is an efficient, targeted SEO strategy.
Targeted content and long-tailed keywords will give you the exposure you need. It will result in greater search numbers. This, in turn, will give you more keywords ranking on a search engine. More trending keywords and higher rankings will give you greater search numbers and more traffic. And the cycle continues.
For a small business with a new website, it is beneficial to establish authority on a subject in its field. This can be done by creating value-based content specific to the subject and targeting a specific range of keywords.
Refining your SEO strategy
As a small business, you often have to operate with a different set of SEO rules. For continued success, it is important to be consistent in your SEO efforts. Small business SEO is a marathon, not a sprint.
Unless your business exists only on the internet, you cannot ignore local SEO. It is imperative to have a local SEO checklist. Search engines favor local content because it creates value for users. Local SEO is based on long-tailed keywords (phrases specific to what you’re selling). Creating content around these keywords will help you rank way higher on a search engine.
Social media continues to be a great way to share your content, drive traffic and interact with users. Participating in local events. connecting with local communities and volunteering for community service days are some great ways to increase social media visibility and boosts your rankings.
Link building is the process of promoting your website to other website owners, Its primary goal is securing a link on their site, back to your page. It is a must for higher search engine traffic. Search engines use links to determine the quality of a webpage. Link building requires strong communication, creativity, and consistency. A link is a vote of confidence. It creates a positive connection and gives your target audience direct access to your website. As such, link building is one of the most vital ways to improve rankings and increase traffic.
Small business SEO is a boon for your website and you don’t even have to be an expert to implement it. But, it is important to be realistic. Though not complicated, SEO is time-consuming. Time you could otherwise spend focussing on your business- your area of expertise. With SERA, this has never been easier. Click here for simplified SEO from the future and sit back. Let your personal Search Engine Ranking Assistant help you #getnoticed.