Frameworks, rules, multiple controls, multiple stages of implementation. These are often the first things to come to mind when one thinks of SEO. Sounds complicated, doesn’t it? Wrong!
SEO or Search Engine Optimization is simply a way to improve a website and make it more user-friendly and easy to navigate. It is a simple set of guidelines that business owners can follow to better their business website’s search engine ranking: the website’s position on search engines such as Google, Bing, Yahoo, etc., and to drive more traffic to the website.
SEO is a dynamic process that can be divided into two basic stages:
- On-Site SEO: Changes one can implement to optimize a website, to make it more search engine friendly and increase its search engine visibility.
- Off-Site SEO: Activities and promotions that can be used to help a website achieve higher search engine ranking.
Now that we have a basic understanding, let’s jump into the top five reasons SEO is so important for a business website.
5 Reasons why SEO is important
At its core, SEO is all about making your website or blog easy and understandable for both users and search engine robots. As the e-commerce and digital marketing scenes continue to evolve and become increasingly competitive, SEO has become more relevant than ever. It is the spell you cast on your website that helps your content magically reach the right consumer.
Higher search engine ranking:
Search engine ranking means a robot going through a website in order to determine its position on a SERP: search engine results page. SEO helps you optimize website content and make it search engine friendly. In other words, SEO helps increase your search engine ranking.
Simply creating and sharing content does not ensure visibility. It is important to create the right content. Because a consumer does not simply buy a product. She first conducts a search, analyses the options and only then proceeds to make a purchase. The more your site appears in the search results and the more user-friendly it is, the higher the chances of the consumer making his purchase through it. By using more keywords and detailed product explanations, and by implementing SEO, you can greatly increase your website’s visibility and reach.
Driving website traffic is one of the toughest, but integral parts of running a business website. Traffic generation is the gateway to higher returns in the long run. Here’s how: Increased traffic means that a greater number of consumers are visiting your website and viewing your product. Therefore, there is a higher chance of the consumer making a purchase on your website. This, in turn, will ensure greater sales numbers and make your business more profitable. When you use SEO tools to optimize your online identity, you achieve better visibility, higher rankings, increased traffic and eventually higher lead generation.
Enhanced brand credibility is not earned in a day. You must make long-term optimization efforts. A search engine and user-friendly website, consistent brand identity, and top search engine rankings are what make your business website credible in the consumer’s mind. This credibility helps attract and convert more consumers and translates into greater consumer loyalty and higher returns.
Results are the only true way to know if your efforts have succeeded. Tracking and measuring results gives you insights into what you’re getting right and what you need to do better. SEO helps here by giving business owners the chance to deliver measurable results and analyze metrics such as investment budgets, click-through rates, and conversion rates. The result: The ability to make informed decisions and predictions.
So now you know. You don’t have to be an expert to know what SEO can do for you. With SERA as your personal Search Engine Ranking Assistant, you don’t even have to be an expert at implementing it. Click here to experience AI-powered SEO from the future and get noticed today!